| Email Marketing Best Practices |
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| Thursday, 29 January 2009 14:49 | |
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Insure your business is following industry "best practices" ROIMails's Policy ROIMails has a no-tolerance  Spam policy and invests significant resources in the enforcement of this policy. We only allow customers who comply with Consent-based list collection methods to use our services. If it is determined a ROIMails customer is in violation of this policy, their ROIMails services are subject to immediate termination.Here's how ROIMails protects you from sending spam: ROIMails is a consent-based email marketing tool that follows the strictest permission-based philosophies: * Contact Information — All of your emails are pre-filled with your contact information including your physical address which is required by law (the CAN-Spam Act). * Unsubscribe — Every email generated from ROIMails contains an unsubscribe link, as required by law, which allows your contacts to opt-out of future emails and automatically updates your contact lists so you can avoid sending unwanted emails to those who have unsubscribed. * Identification — Your email header information is always correct because it is pre-set for you by ROIMails. Your email's "From" address is verified and already accurately identifies you as the sender. * Communication — The ROIMails sign-up Page your contacts complete when joining your list states why you are collecting the site visitor's email address, how you plan to use their address, and that you are following the embedded Privacy policy. Additionally, by accepting our license agreement you have agreed to use only consent-based lists (no purchased or 3rd party lists allowed).* Verification — ROIMails automatically sends all of your new contacts an email confirming that they joined your list. * Choices — ROIMails allows you to send both HTML and text based emails. * Email Marketing Pledge: We agree to uphold a strong, affirmative consent model, and support and enforce the terms of the Email Marketing Pledge, the guidelines established by the IAB (Interactive Advertising Bureau), NAI Email Sender Provider Coalition (ESPC) and TRUSTe. The ROIMails Team is always looking for more vehicles for education and prevention to make sure all of our customers are great permission-based emailers. Our customers receive our Email Marketing Hints & Tips newsletter. Please send any suggestions for enhancements or improvements to
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