Everything is the list. If you do not do all that is possible to capture new customers, your response will decline, and sales will fall under the rules of "attrition list" inevitable prevail.

Apply these 10 pipes, it is best to boost subscriptions and you can be sure you never let pass an opportunity to collect email addresses matching him permission to send an email.

1) Create "Special Reports" and offer them rewards for inclusion in your list. Make the offer is quite tempting for the reader to overcome his natural fear to return his e-mail to a publisher of e-zine.

2) Explain your opt-in, opt-out and your privacy so that people are not afraid to give you their e-mail. Give a summary in the landing page opt-in, also give the link to the comprehensive policy from that location.

Here is a good summary:
Our privacy promise: We will never disclose your email address to anyone for any reason whatsoever. You can cancel your subscription at the moment that you want and we will respect your request immediately. We'll never do anything other than the e-zine for which you signed.

3) Do not rely only on the web to collect email addresses and then send the special reports. Align your business on solid concrete, and create joint ventures for the creation of lists. If your newsletter deals with tropical fish, for example, cooperate with companies who want to let you collect the names of their customers and their email addresses in an aquarium. Offer them a special report on a related issue, and ensure that the local company is mentioned as a good source of products for tropical fish. This creates a win-win relationship in which you collect names of well-targeted; more the entrepreneur obtains a good highlight. Use your imagination and you get ideas for other joint ventures.

4) Offer a follow-up special content for people who follow your seminars, podcasts and television classes online. Moreover, in providing a written transcript of an event, you can purge information for "insiders only" i.e. they are only available to subscribers.

5) Conduct an investigation by the web and offer great prices to those who registered. Not only will you collect email addresses, but if you do that the price is something that must be mailed, as an iPod or even a tee-shirt, you collect their snail mail address. With the saturation of the e-mail more than ever, you can use these addresses for snail mail campaigns through postcards and even increase your sales.

6) Include your URL on your web voice mail system. For your message out of office:
"Thank you for calling the Company ". I regret that we cannot respond now. After the tone, please leave your name and phone number and we will return your call as soon as possible (Pause). In the meantime, learn how to save thousands of Euros the next time you buy a car. Www.MonDomaine.com visit and sign up for "Tips from the pros for insiders who want to buy a car - it's free!"

7) Add the URL to your signature in e-mail to subscribe to your list. Do not add the link, add a crisp reason to subscribe and you will see that your subscription rate will rise dramatically.

8) Put a link to the form of your opt-in to each page of your site. Do not neglect the "Thank You Page" that appears after someone has placed an order for your product or service.

9) When you talk about links to the form of opt-in, forget the bland and boring message "Click here to register. Season it with a pressing reason to register:
Sign up for free e-zine "The frugal guy" then you will discover how to reduce your annual household expenditure of 30% or more! "

10) Make sure your email is targeted to the needs of your visitor. If you cover a wide range of topics, abstracts disperse various sales registrations in your site. In the given example, paragraph 9, the abstract relation to household expenses. This may not attract anyone. Here are some examples of creating better mobile targeted in these lines: "Sign up for free e-zine" The frugal guy "and then in your next car purchase, you will discover how to save 25% or more." Or ... "Drink beer, save some money. Sign up for free e-zine "The frugal guy," then you learn how. "And because I firmly believe in the delivery of repeated messages, here is the hose No. 11:

11) Make sure that your current landing page registration clearly defines the benefits of registering and what readers will receive and the frequency of events. Do not forget to link your landing page to that of confidentiality.