E-marketing is a field of marketing based on achieving objectives through the use of electronic communications technologies such as the Internet, the e-mail, e-books, databases, and the phone portable. It is a broader term than cybermarketing which is technically limited to the use of the Internet.

This is mostly a marketing services or in the case of sites, marketing of products with a strong services. Classical marketing is far exceeded by the notions of emarketing because of the impact of technological and human factor in the operations of marketing and sales operations. Web 2.0 and Web 2.B are changing the dimensions of interpersonal and interactive emarketing a new step towards more "community" and "participatory".


According to Olivier Bender, "the e-marketing techniques used to develop the customer relationship to a level never reached before: the interaction is now in order. But some customers are refractory, whereas the marketing as intrusive, or conversely as depersonalizing the relationship. However, the use of voluntary reporting techniques, such as profiles of interest are increasingly accepted among users and sets the tone (Social Networking - Communities) of those who frequent the commercial site. VW.ca is a good eMarketing example by way of its profile and actively adapt direct when it comes time to launch a mass campaign electronically. 50% of Internet users receiving a message personally following a voluntary statement to read. It remains to improve the relevance of the message to convert the reading on sale. "

It also breaks the eMarketing in 9 classes (although some are questionable):

    * eMailing
    * Targeted research
    * Behavioral targeting
    * Contextual targeting
    * eMail in rich media
    * Blog or "social media"
    * Son RSS
    * Mobile phone
    * Advertising in video games