The Treatment of Bounced Mails: a Key to the Reputation of E-Mails
Posted by: vijaytapundir in Untagged on
Jan 30, 2009
A silent killer of successful E-Mail Campaigns is poor or inadequate bounced mail management when users do not exist. What we mean when a mail system to an Internet service provider announced a system of mail "User no longer exists," "user not found", "This user does not exist" or any version of this message.
The Challenge:
Senders of emails should build a mechanism for handling rebounds, codes based on standards. 550 for example, an email address does not exist. This would be fairly simple if the standards were always applied. The problem begins when an email sender realizes that Internet service providers, large and small does not meet the standards. For example, a message could mean 550 in fact a variety of different things, a wrong address to a non-quota which case you do not want to remove this email from your list. It is also very common for messages to be serious rebound coded 450, 451 and so on. The area code is 450 rebounds benign but in fact the ISPs coderont whole thing with any number. To make things even more complicated, bounce messages are received directly from MTA (Mail Transport Agent / Authority) or as a response to rebound, in which you receive an email response stating that your email has bounced. Handling mechanisms rebounds should be able to handle all types of bounces, analyze and make decisions - delete the user, try again, so hold.
To make things even worse for marketers by emails, Internet service providers deploy increasingly using gray lists. This method is a way for ISPs to check that the sending entity is not a spammer, they send a message to a rebound fully functioning email that says "Please re-send in XX minutes". Internet service providers using this method can put in a gray list all your users and wait until you send in minutes. If you do not, your mail will never users.
The treatment of serious rebounds, mild, transient and gray lists requires rebounds and management decisions in real time as well as sophisticated methods for understanding the nature of the rebound. Mission impossible? Not so.
Manager of ROIMails.Com rebounds in real-time processing system and management of real-time rebounds for ROIMails.Com is unique in its ability to understand the specific reason for a rebound and take immediate steps to resolve it. Just a few words, technology examines million bounce messages and recognizes patterns that indicate the intent of the message, and then feeds it to a module of workflows that acts immediately to solve it. Messages that were not known are referred to our Department Relations ISPs for its analysis and class. Thus, the management of rebounds, a continuing task of understanding the new posts, edit and refine the old as well as to arrange for the various routes of action. With the technology of artificial intelligence ROIMails.Com provides excellent email delivery and gives you the best reputation for delivering Internet access market.

