E-marketing is a field of marketing based on achieving objectives through the use of electronic communications technologies such as the Internet, the e-mail, e-books, databases, and the phone portable. It is a broader term than cybermarketing which is technically limited to the use of the Internet.

This is mostly a marketing services or in the case of sites, marketing of products with a strong services. Classical marketing is far exceeded by the notions of emarketing because of the impact of technological and human factor in the operations of marketing and sales operations. Web 2.0 and Web 2.B are changing the dimensions of interpersonal and interactive emarketing a new step towards more "community" and "participatory".